Samsung forced to accelerate Galaxy Note 9 rollou
Samsung Electronics is being forced to accelerate the rollout of its Galaxy Note 9 in order to rekindle its smartphone momentum as sales of its latest flagship models Galaxy S9 and S9+ have been lower than expected, according to sources from Taiwan's handset supply chain.
As the official Galaxy Note 9 launch date is set on August 9, Samsung is likely to make the availability of the new flagship also in early August, compared to the arrival in late August in previous years, said the sources.
Samsung is facing stagnant smartphone sales in China as it continues to lag behind the market leaders, including Huawei, Xiaomi, Oppo and Vivo.
And consequently, confidence about the sales prospects of the Galaxy S9 devices among Samsung's supply chain makers has weakened recently, said the sources.
Shipments of the Galaxy S9 series products are expected to come less than 30 million units in 2018, the lowest levels for the Galaxy S-series lineup since 2012, a chinatimes.com report estimated.
Samsung shipped 78 million smartphones in the first quarter of 2018 and is expected to ship 73 million units in the second quarter, said the report.
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